Building on the ideas from the previous two books, Copy Copy Copy champions the role of copying in innovation and creativity more generally. Apart from dealing with Elvis, cholera in Soho, the Avatar movie, the invention of velcro, the London and Sydney Riots, architecture pattern books, it shows how originality is highly overrated. Lively and practical, it shows how to use the map from IHWSH to create new solutions (using more than 100 behaviour change and comms strategies). WIth illustrations from John V Willshire.

Published by John Wiley and Son (2014)