What – HERD

“Innovation, culture change & customer orientation”

The kinds of project Mark can help you with may include familiar themes like innovation, culture change and customer orientation. But each project is carefully designed to solve your problem (or problems — they tend to come in clusters.  Solving one solves a number of others) and use your metrics for success.

Here are some of the questions people have asked Mark to solve:

How can we better understand our audience without spending $millions?

How can we get everyone focused on the customer? How can we live up to our promise to be “customer first”?

How can we do more with less? How can we be more creative?

How can we create a pipeline of better ideas?

How can we loosen up and create a culture of innovation?

How can we get everyone to pull together to deliver?

How can we prepare better for what’s coming? We keep getting blindsided.

How can we get everyone aligned? The business is so silo’d it’s exhausting

How can we stress test our go-to-market plan? We can’t afford to fail

How can we look at our problem afresh? It feels like we’ve tried everything

How can we go faster? And learn more? And have more fun?

How can we de-risk our strategy? There’s so much riding on this

How can we make tomorrow less scary? How can we make time to create tomorrow’s business?

Do any of these ring a bell?

What kind of assignment?

An assignment might be a keynote, a seminar, a thinktank, an event or most commonly a where Mark and his collaborators work with you to solve your problem.

Recent collaborators include: