“Innovation, culture change & customer orientation”

Most change programmes are expensive theatre.

No one ordered it. Too many end up with it.

It starts with the best of intentions: a big announcement, a shiny new set of values, a programme with a snappy name. Then Monday comes round and things carry on much as before.

That’s where HERD comes in. We help with the classics: innovation, culture, customer orientation. And with some newer, stranger ones, born of Mark’s thinking on Time: how not to get blindsided, how to break free of the past, and how to stop this darned thing happening again and again.

The usual suspects (none of them villains)

• The re-engineers. Lovely diagrams, big promises, small results. Humans are not a technology.
• The trainers. Essential work, but on its own it will never move the dial fast enough to make a commercial difference.
• The outside experts. Bright ideas, rejected on sight. Not invented here.
• The enthusiasts. A really exciting shiny new thing. Until it’s not, and the crowd moves on (or back).

Most of us mean well. It just doesn’t work on its own.

What actually works

Your people. Solving your real business problems, learning new skills and creating new cultural norms, all AT THE SAME TIME. Not one after the other. Together, now.

What we bring

Better maps of human behaviour (check the bookshelf). An archive of better solutions. Plenty of scar tissue from change programmes that worked and ones that didn’t. And the trick: putting it all to work in a way that’s fun, engaging and rewarding. Yes, fun. Change shouldn’t feel like a root canal.

Fancy a chat?

Get in touch to find out what HERD can do for you, your colleagues and your challenges.

theherdmeister@gmail.com