Mark is an award winning writer, thinker, producer and speaker who is passionate about understanding human behaviour, how it works at scale and how to put those insights to work.

He pioneered the use of behavioural science in market research, marketing and especially UK PLC –  Mark was the first to publish the now infamous System 1/System 2 model of the brain that Daniel Kahneman made famous and the first to challenge the Me-bias of Anglo-American business (we are a We-species at heart), long before Mr Zuckerberg graduated.

Mark has advised all kinds of organisations – from mega-corporations like Unilever, Merck, Experian and DHL/Deutsche Post to NGOs and campaigning groups, like Greenpeace and Humane Society International and even government departments.

He has worked across cultures – in Asia, North America, Europe and Latam – and believe we should constantly challenge the ‘givens’ – the assumptions that our organisations and our thinking are based on (all too often they turn out to be culturally dependent and not the big, universal truths we presume they are).

Mark’s background may be in advertising and marketing but his work and insights touch just about every category of human behaviour and every function in organisations, explaining the abiding popularity of Myers Briggs to Monopoly’s annual outings, from Board Room antics to the Maginot Lines of sunk costs (and how they twist our decision making).

The hard bit of most challenges in business today is human: whether it’s customers, users, colleagues or stakeholders, Mark is committed to helping people understand human behaviour better.